marketing – Wantun Media

Are Protein Bars in Singapore Overpriced? A Breakdown of Costs and the True Value Behind the $5 Price Tag

Protein bars have become a go-to snack for health-conscious consumers looking for convenient nutrition. In Singapore, the average retail price of a protein bar is about SGD 5. But as consumer awareness grows and health products become more mainstream, it’s worth asking: Is this price truly justified—or are consumers paying for excessive marketing and retailContinueContinue reading “Are Protein Bars in Singapore Overpriced? A Breakdown of Costs and the True Value Behind the $5 Price Tag”

🚀 How Neuroscience is Revolutionizing Marketing

In today’s digital world, capturing consumer attention is harder than ever. But what if we could leverage the latest neuroscience research to craft marketing strategies that truly resonate? 🤯 Ancient Chinese philosophy has long emphasized harmony between emotions and logic, much like modern neuroscience’s distinction between fast and slow thinking. By blending science with culture,ContinueContinue reading “🚀 How Neuroscience is Revolutionizing Marketing”

🚨 Why Are So Many Brands Losing Money for Exposure? 🚨

If you take a look at the financial reports of many new consumer brands in recent years, you’ll notice a common trend: negative net profit. 🔻Many businesses follow the logic of capturing market share first, eliminating competitors, and then making money later. But here’s the reality: After 3–5 years, many still aren’t profitable, and someContinueContinue reading “🚨 Why Are So Many Brands Losing Money for Exposure? 🚨”

The Most Ridiculous GTM Strategy: B2B2C

Many B2B companies, after years of making stable and massive profits, suddenly decide to launch their own consumer brands—often under the grand strategy of B2B2C. But let’s be real… this is often a comedy of errors. Why? Let’s break it down. ❌ Why B2B2C is a Laughable Strategy 💡 1️⃣ B2B and B2C Are FundamentallyContinueContinue reading “The Most Ridiculous GTM Strategy: B2B2C”