Kombucha has been booming in the West as a healthy beverage trend 🌱. However, many kombucha brands have failed in China. Why? A fundamental positioning mistake. ❌ 🔍 Kombucha Isn’t “New” in China – It’s Nostalgic 💡 While kombucha is unfamiliar in the digital era, it’s deeply rooted in the memories of older generations. InContinueContinue reading “🚫 Why Positioning Kombucha as a Premium Beverage in China Is a Mistake 🍹”
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