CHAGEE Is Going Public – Let’s Talk About the Man Behind the Legend: Zhang Junjie

As CHAGEE gears up for its IPO, it’s impossible not to be amazed by the incredible story of its founder, Zhang Junjie — a true rags-to-riches journey that reads like a movie script. Abandoned by his mother at a young age and raised in an orphanage, Zhang was living on the streets by the timeContinueContinue reading “CHAGEE Is Going Public – Let’s Talk About the Man Behind the Legend: Zhang Junjie”

Cracking the Code of Chinese Aesthetics: Why Subtlety Wins in China

Bringing a brand into China isn’t just about language—it’s about mindset. Western branding often thrives on clarity and directness, but in China, beauty is found in restraint, in suggestion rather than statement. Without understanding this deep-rooted aesthetic philosophy, even the most successful global brands can struggle to truly resonate with Chinese consumers. Think about architecture.ContinueContinue reading “Cracking the Code of Chinese Aesthetics: Why Subtlety Wins in China”

Nestlé’s Full Acquisition of Hsu Fu Chi: A Repeat of the Yinlu Failure?

Nestlé recently announced its decision to increase its stake in Hsu Fu Chi from 60% to full ownership (100%). This move immediately reminds me of Nestlé’s acquisition of Yinlu years ago—a deal that ultimately failed, leading to Nestlé’s exit from the brand. Now, with Hsu Fu Chi fully under Nestlé’s control, will history repeat itself?ContinueContinue reading “Nestlé’s Full Acquisition of Hsu Fu Chi: A Repeat of the Yinlu Failure?”

The Great Divide: Why Eastern and Western Overseas Expansion Took Different Paths

Throughout history, China has rarely engaged in large-scale, state-led overseas expansion. In contrast, Western nations, especially during the Age of Exploration, aggressively pursued global trade and colonial expansion through institutions like the East India Companies. Why did these two civilizations develop such fundamentally different approaches to overseas expansion? 1. The “Celestial Empire” Mindset vs. ExpansionistContinueContinue reading “The Great Divide: Why Eastern and Western Overseas Expansion Took Different Paths”

🌟 Unlocking the Power of China’s Hottest Sales Platforms: Xiaohongshu, TikTok & WeChat Mini Stores

Ready to conquer the Chinese market? To make your brand shine in this dynamic ecosystem, understanding the top sales platforms is essential. Today, we’re diving into the exciting world of Xiaohongshu (Little Red Book), TikTok (Douyin), and WeChat Mini Stores—three platforms that will skyrocket your brand’s visibility and sales in China. Let’s see what makesContinueContinue reading “🌟 Unlocking the Power of China’s Hottest Sales Platforms: Xiaohongshu, TikTok & WeChat Mini Stores”

🇨🇳 TikTok “Refugees” Are Turning to Xiaohongshu (RED)—But What Are the Real E-commerce Costs? 🛒💰

As TikTok faces regulatory challenges in some global markets, more brands and sellers are shifting to Xiaohongshu (RED). But do you really understand the operating costs of running an e-commerce business on this platform? 🤔 📌 1️⃣ Account Setup Costs ✔ Business verification: 600-2,000 RMB (varies by region and method)✔ KOL/KOC marketing: 1,000-50,000 RMB+ (dependingContinueContinue reading “🇨🇳 TikTok “Refugees” Are Turning to Xiaohongshu (RED)—But What Are the Real E-commerce Costs? 🛒💰”

🛍️ Understanding the Cost Structure of Running a Taobao Store – A Guide for Foreign Brands

For international brands looking to enter China’s e-commerce market, Taobao remains one of the most accessible platforms. However, running a successful Taobao store involves a complex cost structure that brands must understand before launching. 💰 Key Costs of Operating a Taobao Store 1️⃣ Store Setup & Deposit Opening a Taobao store is free, but mostContinueContinue reading “🛍️ Understanding the Cost Structure of Running a Taobao Store – A Guide for Foreign Brands”

🇺🇸📦 Trump Calls for USPS Ban on Packages from China & Hong Kong – Can European Businesses Benefit from the US-China Trade War?

The US-China trade war, driven by Trump’s policies, continues to escalate with new tariffs and restrictions. His push to ban USPS from accepting packages from China and Hong Kong is just the latest move. But does this trade war truly benefit the US? And more importantly, does it create opportunities for European businesses in China?ContinueContinue reading “🇺🇸📦 Trump Calls for USPS Ban on Packages from China & Hong Kong – Can European Businesses Benefit from the US-China Trade War?”

👜 Why Are Europeans Carrying Canvas Bags While Chinese Walk Around with LV?

🌍 1. The End of the “Dreamer” Era in Europe 📉 Economic stagnation has reshaped European consumer behavior. Gone are the days when luxury goods symbolized aspiration. With no expectation of exponential economic growth, Europeans have moved from being “dreamers” seeking external validation to “lifers” prioritizing inner fulfillment and sustainability. In a society with flatlineContinueContinue reading “👜 Why Are Europeans Carrying Canvas Bags While Chinese Walk Around with LV?”

🚀 Why Are Western Brands Still Welcomed in China Amid Economic Downturn?

While global recessions often lead to shrinking demand for premium imports, Western brands continue to thrive in China. But why? 🤔 The answer lies in China’s unique market dynamics and consumer psychology. 🎯 China’s Market Paradox: “Exporting Low-Cost Raw Materials, Importing Premium Brands” China is a global manufacturing powerhouse, but strong brand equity takes decadesContinueContinue reading “🚀 Why Are Western Brands Still Welcomed in China Amid Economic Downturn?”