business – Wantun Media

Will the Market Endorse CHAGEE’s Valuation with Its Franchise Model? A Look Through Nayuki’s IPO History

CHAGEE, a rapidly expanding Chinese tea brand, is preparing for its IPO, bringing fresh discussions on how the market will assess the valuation of franchise-model tea chains. This comes in contrast to Nayuki’s past experience and the continued reluctance of HeyTea to go public. The Nayuki Precedent Nayuki, which went public in 2021 with aContinueContinue reading “Will the Market Endorse CHAGEE’s Valuation with Its Franchise Model? A Look Through Nayuki’s IPO History”

Nestlé’s Full Acquisition of Hsu Fu Chi: A Repeat of the Yinlu Failure?

Nestlé recently announced its decision to increase its stake in Hsu Fu Chi from 60% to full ownership (100%). This move immediately reminds me of Nestlé’s acquisition of Yinlu years ago—a deal that ultimately failed, leading to Nestlé’s exit from the brand. Now, with Hsu Fu Chi fully under Nestlé’s control, will history repeat itself?ContinueContinue reading “Nestlé’s Full Acquisition of Hsu Fu Chi: A Repeat of the Yinlu Failure?”

🇨🇳 TikTok “Refugees” Are Turning to Xiaohongshu (RED)—But What Are the Real E-commerce Costs? 🛒💰

As TikTok faces regulatory challenges in some global markets, more brands and sellers are shifting to Xiaohongshu (RED). But do you really understand the operating costs of running an e-commerce business on this platform? 🤔 📌 1️⃣ Account Setup Costs ✔ Business verification: 600-2,000 RMB (varies by region and method)✔ KOL/KOC marketing: 1,000-50,000 RMB+ (dependingContinueContinue reading “🇨🇳 TikTok “Refugees” Are Turning to Xiaohongshu (RED)—But What Are the Real E-commerce Costs? 🛒💰”

🚨 Why Are So Many Brands Losing Money for Exposure? 🚨

If you take a look at the financial reports of many new consumer brands in recent years, you’ll notice a common trend: negative net profit. 🔻Many businesses follow the logic of capturing market share first, eliminating competitors, and then making money later. But here’s the reality: After 3–5 years, many still aren’t profitable, and someContinueContinue reading “🚨 Why Are So Many Brands Losing Money for Exposure? 🚨”

🛍️ Understanding the Cost Structure of Running a Taobao Store – A Guide for Foreign Brands

For international brands looking to enter China’s e-commerce market, Taobao remains one of the most accessible platforms. However, running a successful Taobao store involves a complex cost structure that brands must understand before launching. 💰 Key Costs of Operating a Taobao Store 1️⃣ Store Setup & Deposit Opening a Taobao store is free, but mostContinueContinue reading “🛍️ Understanding the Cost Structure of Running a Taobao Store – A Guide for Foreign Brands”

The Most Ridiculous GTM Strategy: B2B2C

Many B2B companies, after years of making stable and massive profits, suddenly decide to launch their own consumer brands—often under the grand strategy of B2B2C. But let’s be real… this is often a comedy of errors. Why? Let’s break it down. ❌ Why B2B2C is a Laughable Strategy 💡 1️⃣ B2B and B2C Are FundamentallyContinueContinue reading “The Most Ridiculous GTM Strategy: B2B2C”

🚀 Why Are Western Brands Still Welcomed in China Amid Economic Downturn?

While global recessions often lead to shrinking demand for premium imports, Western brands continue to thrive in China. But why? 🤔 The answer lies in China’s unique market dynamics and consumer psychology. 🎯 China’s Market Paradox: “Exporting Low-Cost Raw Materials, Importing Premium Brands” China is a global manufacturing powerhouse, but strong brand equity takes decadesContinueContinue reading “🚀 Why Are Western Brands Still Welcomed in China Amid Economic Downturn?”