Many B2B companies, after years of making stable and massive profits, suddenly decide to launch their own consumer brands—often under the grand strategy of B2B2C. But let’s be real… this is often a comedy of errors. Why? Let’s break it down. ❌ Why B2B2C is a Laughable Strategy 💡 1️⃣ B2B and B2C Are FundamentallyContinueContinue reading “The Most Ridiculous GTM Strategy: B2B2C”
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