As TikTok faces regulatory challenges in some global markets, more brands and sellers are shifting to Xiaohongshu (RED). But do you really understand the operating costs of running an e-commerce business on this platform? 🤔 📌 1️⃣ Account Setup Costs ✔ Business verification: 600-2,000 RMB (varies by region and method)✔ KOL/KOC marketing: 1,000-50,000 RMB+ (dependingContinueContinue reading “🇨🇳 TikTok “Refugees” Are Turning to Xiaohongshu (RED)—But What Are the Real E-commerce Costs? 🛒💰”
Category Archives: Understand China
🔥 New Brand Warfare: Your Biggest Threat Isn’t the Competition!
Most brands fixate on analyzing their competitors, but true brand strategy goes beyond marketing—it’s about understanding the entire business battlefield. When launching a new brand, your biggest obstacles aren’t rival products, but these three hidden enemies: 1️⃣ The Corporate Giants 🏢 Big consumer goods companies don’t grow brands—they buy or crush them. Their strategy isContinueContinue reading “🔥 New Brand Warfare: Your Biggest Threat Isn’t the Competition!”
🚫 Why Positioning Kombucha as a Premium Beverage in China Is a Mistake 🍹
Kombucha has been booming in the West as a healthy beverage trend 🌱. However, many kombucha brands have failed in China. Why? A fundamental positioning mistake. ❌ 🔍 Kombucha Isn’t “New” in China – It’s Nostalgic 💡 While kombucha is unfamiliar in the digital era, it’s deeply rooted in the memories of older generations. InContinueContinue reading “🚫 Why Positioning Kombucha as a Premium Beverage in China Is a Mistake 🍹”
Suicidal Marketing for New Brands: Why Do They Keep Failing?
In today’s competitive market, even with a quality product and stunning design, many new brands still fall flat. So, is it fair to pin the blame on marketing strategy? Let’s break down the typical yet classic self-destructive marketing moves that new brands often make. 1. Relying on Big KOLs & Superstars 🌟 The Temptation:Big KeyContinueContinue reading “Suicidal Marketing for New Brands: Why Do They Keep Failing?”
🛍️ Understanding the Cost Structure of Running a Taobao Store – A Guide for Foreign Brands
For international brands looking to enter China’s e-commerce market, Taobao remains one of the most accessible platforms. However, running a successful Taobao store involves a complex cost structure that brands must understand before launching. 💰 Key Costs of Operating a Taobao Store 1️⃣ Store Setup & Deposit Opening a Taobao store is free, but mostContinueContinue reading “🛍️ Understanding the Cost Structure of Running a Taobao Store – A Guide for Foreign Brands”
🇺🇸📦 Trump Calls for USPS Ban on Packages from China & Hong Kong – Can European Businesses Benefit from the US-China Trade War?
The US-China trade war, driven by Trump’s policies, continues to escalate with new tariffs and restrictions. His push to ban USPS from accepting packages from China and Hong Kong is just the latest move. But does this trade war truly benefit the US? And more importantly, does it create opportunities for European businesses in China?ContinueContinue reading “🇺🇸📦 Trump Calls for USPS Ban on Packages from China & Hong Kong – Can European Businesses Benefit from the US-China Trade War?”
👜 Why Are Europeans Carrying Canvas Bags While Chinese Walk Around with LV?
🌍 1. The End of the “Dreamer” Era in Europe 📉 Economic stagnation has reshaped European consumer behavior. Gone are the days when luxury goods symbolized aspiration. With no expectation of exponential economic growth, Europeans have moved from being “dreamers” seeking external validation to “lifers” prioritizing inner fulfillment and sustainability. In a society with flatlineContinueContinue reading “👜 Why Are Europeans Carrying Canvas Bags While Chinese Walk Around with LV?”
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