Kombucha has been booming in the West as a healthy beverage trend 🌱. However, many kombucha brands have failed in China. Why? A fundamental positioning mistake. ❌ 🔍 Kombucha Isn’t “New” in China – It’s Nostalgic 💡 While kombucha is unfamiliar in the digital era, it’s deeply rooted in the memories of older generations. InContinue reading "🚫 Why Positioning Kombucha as a Premium Beverage in China Is a Mistake 🍹"
Suicidal Marketing for New Brands: Why Do They Keep Failing?
In today's competitive market, even with a quality product and stunning design, many new brands still fall flat. So, is it fair to pin the blame on marketing strategy? Let’s break down the typical yet classic self-destructive marketing moves that new brands often make. 1. Relying on Big KOLs & Superstars 🌟 The Temptation:Big KeyContinue reading "Suicidal Marketing for New Brands: Why Do They Keep Failing?"
🛍️ Understanding the Cost Structure of Running a Taobao Store – A Guide for Foreign Brands
For international brands looking to enter China’s e-commerce market, Taobao remains one of the most accessible platforms. However, running a successful Taobao store involves a complex cost structure that brands must understand before launching. 💰 Key Costs of Operating a Taobao Store 1️⃣ Store Setup & Deposit Opening a Taobao store is free, but mostContinue reading "🛍️ Understanding the Cost Structure of Running a Taobao Store – A Guide for Foreign Brands"
🇺🇸📦 Trump Calls for USPS Ban on Packages from China & Hong Kong – Can European Businesses Benefit from the US-China Trade War?
The US-China trade war, driven by Trump's policies, continues to escalate with new tariffs and restrictions. His push to ban USPS from accepting packages from China and Hong Kong is just the latest move. But does this trade war truly benefit the US? And more importantly, does it create opportunities for European businesses in China?Continue reading "🇺🇸📦 Trump Calls for USPS Ban on Packages from China & Hong Kong – Can European Businesses Benefit from the US-China Trade War?"
👜 Why Are Europeans Carrying Canvas Bags While Chinese Walk Around with LV?
🌍 1. The End of the "Dreamer" Era in Europe 📉 Economic stagnation has reshaped European consumer behavior. Gone are the days when luxury goods symbolized aspiration. With no expectation of exponential economic growth, Europeans have moved from being "dreamers" seeking external validation to "lifers" prioritizing inner fulfillment and sustainability. In a society with flatlineContinue reading "👜 Why Are Europeans Carrying Canvas Bags While Chinese Walk Around with LV?"
🤖 In the Age of AI, the Only Irreplaceable Asset is Human IP!
AI is revolutionizing industries at an astonishing pace, from automated marketing to AI-generated content. Almost everything is being transformed—except for one thing: real people. For brands looking to build lasting influence, the best strategy today is to cultivate personal IP. 🔥 Why Should Brands Invest in Human IP? 1️⃣ Humans Form Emotional Connections—AI Doesn’t ❤️Continue reading "🤖 In the Age of AI, the Only Irreplaceable Asset is Human IP!"
The Most Ridiculous GTM Strategy: B2B2C
Many B2B companies, after years of making stable and massive profits, suddenly decide to launch their own consumer brands—often under the grand strategy of B2B2C. But let’s be real… this is often a comedy of errors. Why? Let’s break it down. ❌ Why B2B2C is a Laughable Strategy 💡 1️⃣ B2B and B2C Are FundamentallyContinue reading "The Most Ridiculous GTM Strategy: B2B2C"
🚀 Why Are Western Brands Still Welcomed in China Amid Economic Downturn?
While global recessions often lead to shrinking demand for premium imports, Western brands continue to thrive in China. But why? 🤔 The answer lies in China’s unique market dynamics and consumer psychology. 🎯 China’s Market Paradox: "Exporting Low-Cost Raw Materials, Importing Premium Brands" China is a global manufacturing powerhouse, but strong brand equity takes decadesContinue reading "🚀 Why Are Western Brands Still Welcomed in China Amid Economic Downturn?"
Why Classic Marketing No Longer Works in China 🚫📊
The Chinese market is evolving fast, and classic marketing strategies simply can’t keep up. Here’s why: 1. Market Research: Predictable? Not Anymore 📉 Consumer behavior used to be predictable, but not anymore. With changing lifestyles and information consumption, traditional market research has become more about management justifying decisions, not understanding the real consumer needs. 2.Continue reading "Why Classic Marketing No Longer Works in China 🚫📊"
Kombucha: The Next Big Consumer Product in China
At Wantun Media, we believe that Kombucha is set to be the next leading single product in the Chinese market. As global consumer trends have shown, China often follows the market patterns established by the U.S., Europe, and Japan, and Kombucha is no exception. While the market for Kombucha is still in its early stagesContinue reading "Kombucha: The Next Big Consumer Product in China"
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