AI is revolutionizing industries at an astonishing pace, from automated marketing to AI-generated content. Almost everything is being transformedāexcept for one thing: real people.
For brands looking to build lasting influence, the best strategy today is to cultivate personal IP.
š„ Why Should Brands Invest in Human IP?
1ļøā£ Humans Form Emotional ConnectionsāAI Doesnāt ā¤ļø
AI can create high-quality text, images, and even virtual influencers, but it lacks genuine emotions, real experiences, and unique worldviews.
š” Why does this matter?
Because emotional connection drives consumer loyalty. People donāt form lasting relationships with AIāthey connect with real people, real stories, and real values.
Take luxury brands, for example. Why do figures like Coco Chanel and Steve Jobs become brand icons? Because their personal stories and philosophies resonate deeply with their audiences, turning customers into lifelong fans.
2ļøā£ Building a Personal IP is Easier Than You Think! š
Many brands worry: “Is it too difficult to cultivate a personal IP?” The truth isāit’s much easier than expected!
ā You donāt need perfectionājust authenticity! š
Consumers connect with real people, not flawless personas. Sharing real opinions, struggles, and behind-the-scenes moments is far more powerful than a polished corporate image.
ā Your CEO, experts, or brand founders are natural IPs! š¢
Instead of relying solely on influencers, why not turn your brand’s leadership into thought leaders?
Let them share insights, experiences, and the brand’s journeyāthis builds credibility and trust more effectively than paid endorsements.
ā Even ordinary people can become influential IPs! š
Most top influencers today started as everyday people. With consistent content and engagement, anyone can develop a strong, influential personal brand.
3ļøā£ Personal IP = A Brandās Ultimate Moat š°
Products can be copied. Marketing strategies can be replicated. But a founderās charisma, a companyās culture, and a personal brandās trustworthiness are irreplaceable.
ā
Example: Tesla & Elon Musk
Muskās personal brand extends far beyond Teslaāit embodies technology, innovation, and futurism, making Tesla more than just a car company.
ā
Example: Dong Yuhui & Chinaās Livestream E-commerce
Dong Yuhui isnāt just a livestream hostāhis unique storytelling and personal charisma turned New Orientalās e-commerce business into a cultural phenomenon, proving that a strong personal IP can transform an entire industry.
š How Can Your Brand Start Building a Personal IP?
1ļøā£ Identify your āface of the brandā ā It could be the founder, an expert, or even a passionate employee.
2ļøā£ Share real, compelling stories ā Personal journeys, industry insights, and behind-the-scenes moments.
3ļøā£ Leverage the right platforms ā LinkedIn, TikTok, RED (Xiaohongshu), Bilibili, YouTube.
4ļøā£ Commit to consistent content creation ā Authenticity, not perfection, is the key to long-term success.
š„ The Time to Act is NOW!
In an era where AI can do almost everything, human authenticity is the ultimate competitive advantage.
If your brand hasn’t started developing personal IP, now is the perfect time! š
š§ contact@wantunmedia.com
š www.wantunmedia.com
At Wantun Media, we help brands build influential personal IPsāso you can stay authentic, irreplaceable, and ahead of the game! š„
Wantun Media 