The Chinese market is evolving fast, and classic marketing strategies simply can’t keep up. Here’s why:
1. Market Research: Predictable? Not Anymore 📉
Consumer behavior used to be predictable, but not anymore. With changing lifestyles and information consumption, traditional market research has become more about management justifying decisions, not understanding the real consumer needs.
2. Advertising Channels: Costly & Ineffective 💸
Public traffic costs are skyrocketing, and traditional ads just don’t deliver like they used to. Chinese consumers are more selective, no longer influenced by generic ads—authenticity and relevance matter more than ever.
3. E-commerce Dominated by Influencers & Algorithms 🛒
Top-tier influencers and KOLs rule platforms like Douyin (TikTok), Xiaohongshu (RED), and WeChat. Small brands are squeezed out as algorithms and big budgets dominate the space. Consumers are price-sensitive, making it hard for smaller brands to survive.
4. Outdated GTM Strategies: No Longer Fit for China 🇨🇳
Traditional GTM strategies don’t work in China’s digital-first, fast-paced environment. Brands must adapt to flexible, data-driven strategies that connect directly with Chinese consumers on the platforms they use daily.
5. The New Era: Digital-First Strategies 🔑
TikTok, RED, and WeChat are where the action is! Brands must create localized, influencer-driven campaigns to engage and build relationships with Chinese consumers. Classic methods are no longer enough.
At Wantun Media, we help brands navigate China’s digital ecosystem and connect with consumers through multi-channel strategies. Ready to tap into the Chinese market? Let’s chat!
📩 Contact Us: ke.wang@wantun-media.com
🌐 Visit Our Website: www.wantunmedia.com
Wantun Media 